The transit system brought on Williams Whittle, based in Alexandria, earlier this month to help market the agency using traditional advertising but also possibly "guerrilla marketing" and "street teams," said Metro spokesman Reggie Woodruff."Williams Whittle will assist us as we continue to explore ways to increase revenue and off-peak ridership and to more effectively promote Metro and the improvements that we are making," he wrote in an e-mail.
That could mean "unconventional marketing" that directly engages potential riders, he explained. He could not provide any examples of what such direct marketing might look like, though.
What, was Evan Hensleigh not available? WMATA will be using about two-thirds of its $1.8 million advertising budget on Williams Whittle's services. For the sake of public transportation, I sure hope that Williams Whittle has some better "unconventional" ideas than those Second Life animations which Metro rolls out every now and then -- based on the company's website, it looks like they've got a ton of experience creating slightly annoying, yet oft-imitated television ads.
After Taking Big Sugar Money, Florida Ag. Commissioner Adam Putnam Seeks To Halt Soda Ban In Schools
Rep. Adam Putnam (R-FL) has yet to take office in his new role as Florida Agriculture Commissioner, but he’s already making his Big Sugar contributors smile.
Throughout 2010, the State Board of Education has considered banning sugary drinks from Florida schools, including soft drinks, high-sugar juices, and chocolate milk. According to the Orlando Sentinel, Board member John Padget “has been pressing his colleagues for a year to cut out most beverages besides water, pure juice and white, low-fat milk.” Justifying such a move, Padget writes in a Key West Citizen op-ed, is the fact that “over one-third of America’s children are either overweight or obese,” leaving them “often less ready to learn in the classroom.”
A few weeks before the issue was to be considered, the state’s newly-elected Agriculture Commissioner, Adam Putnam, wrote a letter demanding that the Board of Education halt such a move. Putnam criticized the Board for choosing “to focus only on the nutrition content in beverages served in Florida schools,” rather than taking a more holistic approach:
One such area that I look forward to tackling is ensuring that Florida’s students have better nutrition options to reduce obesity and related long-term health risks. This is a topic your Board has discussed recently for possible policy recommendations. However, instead of looking at the entire nutrition intake of students, you have chosen to focus only on the nutrition content in beverages served in Florida schools. It is my belief that any nutrition improvement plan needs to be certain that students are receiving the best possible nutrition package, in concert with total wellness initiatives, to allow them to reach their optimum achievement potential.
First steps would be to take a comprehensive look at current school foodservice offerings, rather than making individual product recommendations that do not address the broader health picture. This comprehensive approach will need time to develop and I would appreciate your Board considering delaying any plans to address just a single component of the nutrition factors and instead allow time for a complete approach to building a healthier generation of Florida students.
As a result, “the Board of Education decided to put off any further discussion of the issue,” Deborah Higgins of the Board of Education’s communications department told ThinkProgress, “until the agriculture commissioner-elect Adam Putnam was sworn in.”
However, campaign finance records show that Putnam is less than an impartial figure in the matter. A ThinkProgress investigation has found that the incoming Agriculture Commissioner has been the benefactor of a significant amount of money from both the sugar and dairy lobby during the campaign – both of whom have a strong financial interest in keeping sugary drinks in schools. Despite Florida’s $500 contribution limit for both individuals and PACs, Putnam received at least $61,000 in campaign funds from sugar and dairy interests, including maxed-out contributions from Coca Cola’s lobbyist in Tallahassee Brian Ballard and a slew of maxed out contributions from the Sugar Barons of South Florida, the Fanjul family.
Following his victory on November 2, Putnam also made a wealthy sugar magnate one of his first appointments. Tracy Duda Chapman, Vice President and General Counsel for the corporate megafarm A. Duda & Sons, Inc., was appointed by Putnam as co-chair of his four-member transition team. Chapman is not just heavily invested in the sugar industry herself. She also serves on the leadership of the Florida Land Council trade association alongside the senior vice president of the US Sugar Corporation, Robert Coker, who also maxed out to Putnam.
There is little doubt that sugarmakers take comfort with Chapman sitting at Putnam’s right hand. Now that Putnam has moved to block a ban of sugary beverages in schools, that faith has been vindicated. In an instance of life imitating art, Florida sugarmakers are proving true the classic Simpsons quote, “In America, first you get the sugar, then you get the power.”
Padget, who has spearheaded this issue for over a year, remains cautiously optimistic. “I think we could have 4 votes for this issue,” Padget told ThinkProgress by phone, which would constitute a majority of the seven-member Board. “Still,” he said, “there is a lot of work to be done. I look forward to Commissioner-elect Putnam’s contributions to this effort.”
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Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
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Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
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Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
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Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
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Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
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Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
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Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
bench craft company scam
Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
bench craft company scam
Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
bench craft company scam
Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
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Michelle Ryan and a Brief History of the Foot Fetish - AOL <b>News</b>
Foot fetish videos believed to feature Michelle Ryan, the wife of New York Jets Coach Rex Ryan made the rounds on the Internet on Wednesday, and Surge Desk dug up some interesting facts on what Sigmund Freud termed.
<b>News</b> Corp. Sells Fox Mobile Group To Investment Firm Jesta
It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.
Facebook Makes <b>News</b> Feed Filters Available To All
It looks like Facebook has made its revived news feed filters available to all users, after initially made them available selectively last week.
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